Craft FunnelContact us

Automations that answer, follow up, and keep work moving.

Craft Funnel builds marketing, sales, and operations automations for small businesses. Enquiries get a reply in minutes, leads get followed up, and routine admin runs on its own.

Tell us what to automateSee what we automate
  • Built around the tools you already use
  • Set up for you, start to finish
Owner of a plumbing supply shop smiling at a message on her phone at the counter
New enquiryAutomation running
  1. 9:41 AMEnquiry arrives from your website form
  2. 9:41 AMDana gets a text: “Thanks, we’ve got your message and will call you today.”
  3. 9:41 AMLead added to your pipeline, source attached
  4. 9:42 AMYou get the details on your phone
  5. TomorrowFollow-up email goes out if nobody has replied

What we automate

Small businesses lose time and customers in the same places: slow replies, forgotten follow-ups, and admin that eats the evening. We automate each of those, and connect them so work passes from one step to the next without anyone copying it across.

Salon owner checking bookings on a tablet at her front desk

Marketing automation

Turn interest into booked work. Every enquiry gets an answer, and past customers hear from you without anyone setting a reminder.

Someone fills in your website form
They get an instant text and email reply, and land in your CRM
A customer books and doesn’t show
A friendly reminder goes out with a link to rebook
A job is finished
A review request is sent the next day
A past customer goes quiet for six months
A check-in email invites them back
Two colleagues at a shared desk, one on a headset call while the other points at a laptop

Sales automation

Keep every deal moving. Leads are assigned, quotes are chased, and won work hands itself over to delivery.

A new lead comes in
It’s assigned to the right person with a call task due today
You miss a call
The caller gets a text back within a minute
A quote has no reply after three days
A follow-up text and email are sent for you
A deal is marked won
The invoice, welcome email, and onboarding tasks are created
Tradesman in his work van reviewing the day’s jobs on his phone

Process automation

Take the admin out of the day. Scheduling, paperwork, and payment reminders run in the background.

A job is booked
The schedule updates, the crew is notified, and the customer gets a confirmation
A new client signs on
Their documents are sent, signed, and filed in the right folder
An invoice becomes overdue
Polite payment reminders go out on a set schedule
It’s Friday afternoon
A summary of the week’s leads, jobs, and payments lands in your inbox

How we work

You don’t need to know which software to buy or how to connect it. We work out what’s worth automating, build it, and look after it.

  1. 1

    Map

    We learn how work moves through your business today: where enquiries come from, who handles what, and where things get stuck.

  2. 2

    Build

    We build the automations inside the tools you already use, then test every path with you before anything goes live.

  3. 3

    Run and improve

    We keep an eye on your automations once they’re running, fix what breaks, and adjust them as your business changes.

We connect the tools you already use

  • CRMs
  • Calendars and booking
  • Email
  • Text messaging
  • Website forms
  • Invoicing and payments
  • Spreadsheets
  • Phone systems

Who we work with

Businesses with a handful of people, plenty of customers, and no spare hours to keep up with both.

  • Owner-operators

    You run the business and the follow-up at the same time. Automation takes the follow-up off your plate.

  • Small sales teams

    Two to ten people sharing a pipeline. Every lead gets assigned and chased, however busy the week is.

  • Service businesses

    Trades, clinics, salons, and studios, where work starts with an enquiry and runs on a schedule.

Bakery owner stocking bread shelves while a colleague prepares the counter before opening

Find out what you could automate first.

Tell us how your business runs today. We read every message ourselves and reply with where automation would save you the most time.

Tell us what to automate

Or reach Craft Funnel LLC directly at +1 (347) 428-0292 or mike@craftfunnel.com.